A COMPETITIVE
INTELLIGENCE LEADER

DELIVERING COMPETITIVE
ADVANTAGE FOR 20 YEARS

HELPING TOP COMPANIES
GAIN INSIGHT, INNOVATE
AND GROW

20 YEARS HELPING TOP COMPANIES EXPLORE, CLARIFY AND GROW…

RESEARCH & ANALYSIS

  • Secondary and primary research
  • Analysis (economic, financial, market, social…)
  • Experience in most categories and functions
  • From quick projects to ongoing support or outsourced services, you choose
  • Experienced professionals available for placements

INNOVATION SUPPORT

  • Track record helping companies chart profitable innovation paths
  • CPGs, technology companies, start ups
  • Trend analysis (markets, social, consumer, tech…)
  • Spotting white space opportunities
  • Market sizing, value chain and economic structure analysis

SNAPSHOTS OF OUR WORK…

COMPETITOR TRACKING
  • Performance and benchmarking
  • Competitor analysis
  • Brand, category and market assessment
“YOUR WORK IS ESSENTIAL TO OUR COMPETITIVE INTELLIGENCE. FOR OVER A DECADE YOUR INSIGHTS ADD GREAT VALUE TO OUR MOST SENIOR TEAMS”
- VP, Competitor Strategy, Fortune 50 MNC
INSPIRING INNOVATION
  • Getting novel products from around the world into the hands of innovators
  • Run hands-on sessions for innovation teams to boost ideation
“SUCH A GREAT HELP! A REALLY GOOD WAY TO SEE WHAT OTHER COMPANIES HAVE DONE AND WHERE WE NEED TO FOCUS OUR EFFORTS”
- VP, Innovation, Fortune 10 MNC
CONSUMER TRENDS
  • Assess how consumer preferences will change
  • Identify drivers of social change
  • Find examples and manifestations of emerging consumer trends
“A REMARKABLY COMPREHENSIVE REVIEW THAT WILL SERVE AS THE FOUNDATION FOR A LOT OF OUR INNOVATION WORK. THANK YOU!”
- Director, Innovation and Strategy, Fortune 50 MNC
TARGET ACQUISITIONS
  • Identify candidate acquisitions that meet client criteria
  • Undertake discrete research into availability of companies
“VERY SUCCESSFUL ACQUISITION…, PUT US AHEAD OF A CRITICAL CONSUMER TREND. YOUR RESEARCH AND SOLID ANALYSIS WERE ESSENTIAL”
- General Manager, Fortune 500 MNC
BUILD INTERNAL GROWTH
  • Create plan to ensure 3-5% incremental growth in 24 months
  • Reassess previously rejected ideas, engage KOLs to obtain new ones
  • Create business cases for priorities
“VERY VALUABLE EXERCISE THAT DELIVERED AN IMPRESSIVE SET OF ACTIONABLE OPPORTUNITIES. MAKES ME MUCH MORE CONFIDENT ABOUT HITTING GROWTH TARGETS”
- Director, Fortune 100 MNC
TRACK COMPLEX ISSUES
  • Accurate and comprehensive capture of hard-to-track news
  • Summaries prepared for weekly newsletter
  • Output in client-branded format
“SO LIBERATING! IT’S BECOME THE ONE MUST READ I HAVE AND HAS MASSIVELY CLEANED UP MY INBOX AND KEEPS MY TEAM BETTER INFORMED”
- VP, CMI, Fortune 50 MNC
ENGAGE DECISION MAKERS
  • Identify information gaps of target
  • Use valuable and relevant content to build information leadership
  • Fold in other engagement actions to build relationships
“SO USEFUL! A VERY EFFECTIVE WAY TO ENGAGE CORE CLIENT DECISION MAKERS. MORE THAN MET OUR HOPES SO WE’RE LOOKING AT OTHER WAYS TO LEVERAGE IT FURTHER”
- Partner, Consulting company
DEEP DIVE STUDIES
  • Bring focus and clarity to a complex issue
  • Incorporate myriad sources from numerous markets
  • Present findings to executive team
“EXCELLENT. A VERY VALUABLE ADDITION TO OUR DIGITAL STRATEGY. UNEARTHED IMPORTANT MISSED OPPORTUNITIES AND SOME COMPETITOR VULNERABILITIES”
- Director, Fortune 50 MNC
GOT A QUESTION?
 
WE’RE ALL EARS!

RELATED BUSINESSES FOR ENGAGEMENT AND INSIGHT DELIVERY…

E-MARKETING TO ENGAGE LEADERS

Engage key stakeholders

Be top of mind

Build your business

YOUR CORPORATE NEWSLETTER SOLUTION

Ready-to-go newsletters on topics you choose, in your template

DELIVERING INSIGHTS ON MANY TOPICS…

https://plastics.smartnews360.com/ - PLASTICS AND THE CORPORATE RESPONSE
beverages.smartnews360.com - BEVERAGE INNOVATION TRACKING THE DRINKS MARKETPLACE
cleanfood.smartnews360.com - CLEAN FOOD BRAND NEWS AND MARKET DEVELOPMENTS
breadtrends.smartnews360.com - BREAD & GRAIN TRENDS INSIGHTS, INNOVATION AND MARKET NEWS
foodwaste.smartnews360.com - FOOD WASTE NEWS AND THE CORPORATE RESPONSE
dtc.smartnews360.com - THE D2C DISRUPTION ...IN PERSONAL CARE AND BEAUTY
v-marketing.smartnews360.com - VOICE AND CHAT THE NEXT MARKETING FRONTIER
beautytech.smartnews360.com - BEAUTY TECH THE NEXT FRONTIER IN BEAUTY
bottlers.smartnews360.com - BOTTLER NEWS TRACKING COMPETITOR DEVELOPMENTS

HELPING TOP COMPANIES…

KEEP UP TO DATE

You can download some of the previous Insights & Outsights below

GET IN TOUCH

In the US
+1 212 866 4680
Or
In the UK
+44 7429 662205